After Paris Hilton Launched a super raunchy ad campaign (in which she appears naked) for her new brand of wine, a few people were interested in giving it a try. The ad campaign featured a naked Hilton covered in gold paint.

The wine is a sparkling Prosecco. After some poor sales figures, and terrible reviews by food chiefs, the wine maybe withdrawn from sales. The wine is served in a can which food chiefs found very disagreeable.

The Italian Agriculture Ministry also launched a legal challenge to ban makers from calling the canned wine a ‘rich prosecco,’ because it was not in a bottle. Looks like bad news for Hilton!