According to some advertising agents, Paris Hilton is a far more useful marketing commodity than Britney Spears despite have a sex tape!

According to reports, Britney worth about $60′000 USD to promote a product. Paris Hilton on the other hand received $500′000 for a recent beer promotion in Australia. The reason? “Britney is inconsistent” says advertising exec Jack Singleton, ““We would not be sure what we would be getting with her. Would it be fat Britney or mad Britney?”.

Singleton goes on to say that Paris is always “in character”. With Paris, Singleton said: “It doesn’t really matter that she has done time in jail or appeared in X-rated videos as long as she is the right image for the brand,”

Paris certainly knows how to brand herself, and it helps being incredible hot.